Wayfarer
A new way to road trip: Wayfarer provides road-trippers with guided, curated driving tours across the US.
- Client
- Wayfarer
- Product
- iOS, Android App
- Industry
- Tourism
- Vertical
- Travel, Navigation
- Headquarters
- Los Angeles, CA
- Company size
- 1-10
Key services
UX Research, UX Design, UI Design
About Wayfarer
Wayfarer is an app for travelers—specifically road-trippers—featuring well-produced and locally curated driving tours of some of America’s most beautiful cities.
Product Goals
- App Audit
- Identify and correct UX issues
- UX/UI Redesign
The Process
Discovery
- Heuristic Evaluation: identify key areas of usability weakness. We found unclear buttons and labels, no search feature, information architecture issues, a missing “pause navigation” function, and a lack of contextual cues to guide the user in their trip.
- App Audit: to find pain points that were preventing conversions. We concluded that in our redesign, we would need to reorganize map information, use color to create meaning and hierarchy, and install a “pause navigation” feature. These adjustments would clearly and timely communicate information to users along their route.
- Competitive Analysis: to find patterns and best practices in the use of color, map views, “pause navigation” features, and presentation of information to guide users.
Design
- Branding
- Wireframes
- Buttons to provide context and information while decluttering the screen
- Appearing elements (cards, etc.) to provide location-specific information
- Map information reorganization
- Use of color to create meaning and hierarchy
- Addition of a “Pause Navigation” feature with a clear, color-coded, and widely familiar functionality pattern
- Marketing
- App-sharing strategies
DELIVERABLES
Discovery
- Heuristic Evaluation
- UX Audit
- Competitive Analysis
Design
- UX/UI Redesign
- Low-fidelity Wireframes
- High-fidelity Wireframes
The Impacts
- Immediate implementation of redesign ideas which made the app’s navigation screens clearer and easier to read.
- Client satisfaction with in-depth analysis and redesign
The Challenges
Constraints of project scope and timeline meant limiting ourselves to a few impactful, yet simple changes.
To overcome these challenges, prioritization was key. Following processes such as a heuristic evaluation, based on industry best practices clarified what those priorities should be.
The Insights
During the research phase of redesign, we learned a lot about how context menus and other information can be hidden on the main view of an app, toggled on, or opened up as necessary.
Related case studies
Recco provides consumers with a trustworthy buying experience and brands with organic marketing.
Culdesac is a platform for sports fans to congregate, discuss, and produce quality journalistic sports content.
