A new way to road trip: Wayfarer provides road-trippers with guided, curated driving tours across the US.

iOS, Android App
Travel, Navigation
Los Angeles, CA
Company size

Key services

UX Research, UX Design, UI Design

wayfarer app development service

About Wayfarer

Wayfarer is an app for travelers—specifically road-trippers—featuring well-produced and locally curated driving tours of some of America’s most beautiful cities.

wayfarer banner

Product Goals

  • App Audit
  • Identify and correct UX issues
  • UX/UI Redesign

The Process


  • Heuristic Evaluation: identify key areas of usability weakness. We found unclear buttons and labels, no search feature, information architecture issues, a missing “pause navigation” function, and a lack of contextual cues to guide the user in their trip.
  • App Audit: to find pain points that were preventing conversions. We concluded that in our redesign, we would need to reorganize map information, use color to create meaning and hierarchy, and install a “pause navigation” feature. These adjustments would clearly and timely communicate information to users along their route.
  • Competitive Analysis: to find patterns and best practices in the use of color, map views, “pause navigation” features, and presentation of information to guide users.


  • Branding
  • Wireframes
  • Buttons to provide context and information while decluttering the screen
  • Appearing elements (cards, etc.) to provide location-specific information
  • Map information reorganization
  • Use of color to create meaning and hierarchy
  • Addition of a “Pause Navigation” feature with a clear, color-coded, and widely familiar functionality pattern
  • Marketing
  • App-sharing strategies



  • Heuristic Evaluation
  • UX Audit
  • Competitive Analysis


  • UX/UI Redesign
  • Low-fidelity Wireframes
  • High-fidelity Wireframes

The Impacts

  • Immediate implementation of redesign ideas which made the app’s navigation screens clearer and easier to read.
  • Client satisfaction with in-depth analysis and redesign

The Challenges

Constraints of project scope and timeline meant limiting ourselves to a few impactful, yet simple changes.

To overcome these challenges, prioritization was key. Following processes such as a heuristic evaluation, based on industry best practices clarified what those priorities should be.

The Insights

During the research phase of redesign, we learned a lot about how context menus and other information can be hidden on the main view of an app, toggled on, or opened up as necessary.

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